CATEGORY: Retail

CREATIVE STRATEGY:

Naming

Branding

Online Presence (Website and Social Networks)

Interior design

BEFORE 

 Initially, this place was a traditional neighborhood bakery, but its owners wanted to give the business a twist to stand out from the others, yet they didn't know how. This project led us to immerse ourselves in the world of baking. We learned about the preparation and dedication that this type of business demands, as well as about ingredients, preparations, and costs. But above all, we discovered that it is a business that requires a lot of heart.

AFTER

We also found that given the location of the place, where students and office workers circulate, it was worth expanding the menu by innovating with simple, easy-to-prepare products, including breakfasts, light lunches, snacks, and takeaway items.