PRIVACY AND PERSONAL DATA PROTECTION POLICY
This privacy and personal data protection policy (hereinafter the "Policy") regulates the collection, storage, processing, management, transfer, transmission, and protection of information received from third parties through various information collection channels (hereinafter "Personal Data") by the brand BEFORE AFTER, owned by CONTENTTO SAS, identified with NIT 901.450.733-9 and domiciled at Carrera 7G Nro. 148-46, in the city of Bogotá D.C., Colombia, in accordance with the provisions of Statutory Law 1581 of 2012, Decree 1377 of 2013, and the protection of habeas data according to Law 1266 of 2008 modified by Law 2157 of 2021, which set general provisions for the protection of personal, financial, commercial, etc., data.
Personal Data is understood to be the personal information provided to BEFORE AFTER in any form and through any channel for receiving it from third parties, which includes data such as names, surnames, date of birth, type and number of identity document, gender, physical address, email address, landline, cell phone number, and city of residence. The Constitutional Court in judgment T-020 of 2014 refers to personal data as "any information linked or that can be associated with one or more determined or determinable natural persons."
DEFINITIONS:
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Privacy Notice: Verbal or written communication generated by the Responsible Party, addressed to the Data Subject for the processing of their personal data, informing them about the existence of the information processing policies that will be applicable, how to access them, and the purposes of the processing intended for the personal data.
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Public Data: Data that is not semi-private, private, or sensitive. Public data includes, among others, data related to the civil status of individuals, their profession or trade, and their status as a trader or public servant. By nature, public data can be contained, among others, in public records, public documents, gazettes, official bulletins, and duly executed judicial decisions that are not subject to confidentiality.
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Sensitive Data: Sensitive data are understood as those that affect the user's privacy or whose misuse can generate discrimination, such as those revealing racial or ethnic origin, political orientation, religious or philosophical convictions, membership in unions, social organizations, human rights organizations, or promoting the interests of any political party, or ensuring the rights and guarantees of opposition political parties, as well as data related to health, sexual life, and biometric data.
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Transfer: Data transfer occurs when the Data Controller and/or Data Processor located in Colombia sends the information or personal data to a recipient, who in turn is responsible for the processing and is located inside or outside the country.
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Transmission: Personal data processing that involves the communication of the same within or outside the territory of the Republic of Colombia when the purpose is to carry out processing by the Processor on behalf of the Responsible Party.
Data subjects acknowledge that the provision of their Personal Data is carried out under the free, prior, express, and informed consent of the data subject (C-094 of 2020), taking into account the features enabled for such purpose and the use rights by BEFORE AFTER, with the understanding that such information will be part of a file and/or database containing their profile, which may be used by BEFORE AFTER under the terms and for the purposes established herein.
This website, its information, contents, and services incorporated therein are public knowledge; therefore, the comprehensive acceptance of this privacy policy is a mandatory and indispensable condition for the user to use them.
The free and voluntary acceptance of the privacy policy by the user of this website will occur when any of the following events take place: i) Provision of data in the website forms. ii) Use of the acceptance, security, and access mechanisms to the website established by BEFORE AFTER. iii) Consultation of any content incorporated in the website. iv) Use of any of the services available on the website.
The website user agrees to know, abide by, and comply, freely and voluntarily, with all national and international laws, regulations, and customs related to their obligations and duties under this privacy policy.
REGISTRATION INFORMATION
BEFORE AFTER collects Personal Data for consultation, processing, and use, with the following specific objectives:
The data or personal or general information that BEFORE AFTER collects from users of its website will be used exclusively to fulfill the purposes of the website, and its use is as established in this privacy policy.
By accepting this privacy policy, the user tacitly and expressly transfers the personal and general data provided to BEFORE AFTER. Through this website, the user authorizes this company to carry out automated data processing to use them according to the company's privacy policies.
The registration information requested from the user is the minimum required to comply with current legal regulations in Colombia and international privacy and data protection standards on the Internet.
Perform basic administrative management tasks and manage risks that may affect BEFORE AFTER.
Communicate through any channel designated for such purpose, promotions, news, products, and services related to the services offered and marketed by BEFORE AFTER according to its business activity. Such use will only occur if third parties voluntarily decide to register the information and give their express authorization.
The use determined by the different purposes, as indicated above, and which includes sending commercial and advertising information related to the products and/or services that BEFORE AFTER offers, may be exercised through (i) emails, (ii) text messages (SMS), and/or (iii) telephone calls (cell phones or landlines).
RESPONSIBILITY OF BEFORE AFTER
BEFORE AFTER will be responsible for processing Personal Data, as this term is defined in Law 1581 of 2012, Decree 1377 of 2013, and the protection of habeas data according to Law 1266 of 2008 modified by Law 2157 of 2021, respecting the privacy of each third party who provides their Personal Data through the different collection and capture points set up for this purpose.
BEFORE AFTER receives the aforementioned information, stores it appropriately and securely, preventing third parties from verifying its accuracy and exercising their rights to know, update, rectify, and delete the provided information, as well as their right to revoke the authorization granted to BEFORE AFTER for processing their Personal Data.
The data that BEFORE AFTER collects from third parties are processed and used in accordance with the current regulations on information protection and privacy mentioned above.
OBLIGATIONS OF USERS
The information provided freely and voluntarily by users must be true, accurate, and complete. This information will not be used or transferred beyond the legal limits permitted by Law 1581 of 2012, Decree 1377 of 2013, and other regulatory laws on personal data processing. This is to establish commercial relationships between users and BEFORE AFTER.
The user authorizes BEFORE AFTER to share their Personal Data with its business partners and similarly authorizes its business partners to use the provided Personal Data in the management of BEFORE AFTER and within the commercial alliances established to generate added value. Therefore, by authorizing BEFORE AFTER, it may retain, update, process, consult, and handle them in the ways established in this Policy.
The data owner may know, update, rectify, and delete the provided information; likewise, they may exercise their right to revoke the authorization granted for the processing of personal data by BEFORE AFTER, according to the personal data processing policy implemented by CONTENTTO SAS.
BEFORE AFTER is not responsible for any consequences arising from the improper access of third parties to the database and/or any technical failure in the functioning and conservation of data in the information storage system.
USE OF COOKIES
To facilitate the use of the aforementioned Portals, BEFORE AFTER uses "Cookies," which are small units of information temporarily stored on the user's computer hard drive, useful for navigating the site. The information contained in the 'Cookies' serves, for example, session control, improved navigation, and high performance as a user-friendly website, and to store personal identification information. Most network browsers automatically accept 'cookies.' The user can prevent this by changing their browser settings. They can delete stored 'cookies' on their PC at any time by deleting the temporary Internet files ("Tools/Extras" on the browser bar - "Internet Options").
INCORPORATION BY REFERENCE
Visitors and users of the BEFORE AFTER website are advised that, in accordance with Article 44 of Law 527 of 1999 modified by Decree 19 of 2012, this privacy policy is an integral part of the terms of use of this website and is incorporated by reference into them. This privacy policy and its terms will be legally valid as if they had been fully incorporated into the text of the terms of use of this website.
LEGAL TERMS
This agreement is governed and interpreted in accordance with Colombia's existing laws, without giving effect to any principles of conflicts of law. If any provision of these Terms and Conditions is illegal in its content and form, it shall be interpreted in accordance with the applicable laws.
By legal provision, BEFORE AFTER refrains from collecting information of any kind from minors or sensitive data from its users, as this term is defined in Law 1581 of 2013.
CHANGES AND MODIFICATIONS
BEFORE AFTER reserves the right to modify this policy at any time and without prior notice to review, modify, or add any provisions of this privacy policy to comply with any legal requirements.
All modifications will take effect and be binding on related third parties from their publication in the corresponding channel.
CONTACT US
Any comments, concerns, or complaints regarding the above Terms and Conditions, Privacy Policy, or the execution of any of these, should be notified in writing to BEFORE AFTER at the following address: Carrera 7G Nro. 148-46, Bogotá, or via email at info@b-a.co